In the fast-paced realm of digital marketing, where algorithms evolve and trends shift in the blink of an eye, the constant lies in the importance of knowing your target audience. In this digital age, where every like, click, and share matters, understanding the intricacies of your audience can be the key to unlocking unparalleled success in your marketing endeavors. Remember…
In the dynamic world of digital marketing, businesses often find themselves at a crossroads, wondering how to make a significant impact without breaking the bank. You may even find yourself turning to Google for potential answers (don’t worry, we’ve all done it). As you search, you’ve most likely noticed that little “Sponsored” above the first few results. While some may…
Right now, it seems that everyone and their grandmothers can be found on social media. However, that’s not necessarily a bad thing when it comes to your business. There are multiple ways to promote your business online, with social media by far being the most popular. Platforms such as Facebook, TikTok, and even X can help you reach new customers,…
Views are everything in marketing and on YouTube. We were excited to see our client, PET Imaging Institute of South Florida, get over 10,000 views on YouTube. Of course, a professionally produced video attracts more views simply because today’s audience can tell the difference between homemade, low end video and high end professionally produced video. Audiences will give more credibility…
Citrix and Envision used video to highlight the importance of their partnership and all of the benefits it brings.
Growing a business isn’t easy. Getting the word out to potential consumers can feel overwhelming. How do you get your message to the right audience and do it effectively? How do you boost visibility and increase sales while getting the most bang for your buck? With so much vying for our attention these days, from social media and blogging to search engine…
With all the statistics out there, one thing is becoming clear – video is no longer a luxury for a business, it’s a necessity. You want to cut through the noise and get people to hear your message loud and clear. Digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 million words. This makes…