3 Benefits of Pay-Per-Click (PPC) Advertising
In the dynamic world of digital marketing, businesses often find themselves at a crossroads, wondering how to make a significant impact without breaking the bank. You may even find yourself turning to Google for potential answers (don’t worry, we’ve all done it). As you search, you’ve most likely noticed that little “Sponsored” above the first few results. While some may scroll right past it, many businesses don’t realize how beneficial those ads can be. The benefits of Pay-Per-Click advertising can be a game-changer that has revolutionized the way businesses connect with their target audience online.
What is PPC Advertising?
PPC (pay-per-click) advertising is a relatively simple concept. You pay for ad clicks, with a valuable space in search engines, right at the top. Think of them as a shortcut to bring your company to the top of Google’s search results. Contrary to belief, these spots are available for big and small businesses alike.
You can specify your ads with targeted keywords, age restrictions, and location specifications to ensure you’re reaching your specific target audience. PPC advertising can help increase traffic to your site, build awareness, and even increase conversions. When you pay for ads strategically, you reap the benefits. So, what are those benefits exactly?
PPC is one of the most effective types of advertising because it drives results almost immediately. In most cases, you can reach thousands of people who are searching for your services and products instantly. This can be through a broad audience or targeted specifically to a certain group of people.
In the fast-paced digital landscape, getting your business noticed quickly is crucial. PPC advertising provides a rapid solution to this challenge. Once your campaign is set up, your ads can appear on search engines and other platforms within days, driving traffic to your website without the waiting period associated with organic growth. (An SEO campaign can take 6 months sometimes to see results.)
PPC advertising offers unparalleled control over your budget. You can set daily or monthly spending limits, ensuring that you stay within your financial comfort zone. This flexibility allows small businesses to allocate resources efficiently and scale their advertising efforts as they grow.
Beat the Algorithm
Is it possible to rank at Google’s coveted position zero? If you craft the perfect content and plugin the best SEO strategies, then monitor for every Google algorithm update that could alter your chances of ranking highly, then maybe! With technology constantly growing, Google has implemented help from AI to track constant changes and recommend the best outcome for your ads.
PPC is a bidding system. You place your ads in Google’s search results and pay for the clicks to your website. It won’t be as risky as SEO, because your success doesn’t depend on Google’s whim and evolutions or even your own on-website optimization: you only pay for the ad clicks.
High Return on Your Investment
One of the advantages of PPC advertising is that it gives you a better way to reach your intended customer base than other forms of marketing. Instead of waiting for someone to find your business, you can find and target the people most likely to buy from you.
Because of this, businesses have reported that PPC advertising was a huge benefit in generating conversions and interest from their site. For tons of businesses looking for new customers, PPC ads are a great option to jumpstart that intention – meaning more sales, and more ROI (return on investment).
In order to grow your business, you need to make sure your brand is getting the recognition it deserves online and offline. If potential customers can’t recognize your brand as easily as you’d like them to, they may end up making offline purchases from a competitor who pops up first in search results.
Using PPC advertising can help put your business in potential customers’ brains, especially if you’re local! PPC can help to ensure your brand name is present in relevant searches, resulting in an optimized and consistent reputation across multiple platforms. This is more effective than simply relying on organic search results, as it drives traffic directly to your website or brick-and-mortar business.
Improve Your SEO
PPC can help you double down on your efforts when it comes to your website traffic. It gives you the ability to test keywords before spending money on a large-scale SEO strategy. You can use the data from your PPC to influence your organic search marketing tactics and copywriting on your physical website.
Monitoring the top keywords your business ranks for can help you optimize your website’s metadata and headlines with those specific key phrases. This will help you focus on higher-ranking SERP (search engine results page) pages, which will ultimately increase keyword traffic and sales.
Be The First Thing They See
During 2020, many people were unwilling to travel far from their homes for business. Because of this, it created a spike in “near me” searches for the last few years.
This is where local benefits of PPC comes in! You can configure your ads to show based on the location of the searcher. Google Ads can help you reach consumers that are near your business and increase awareness of your business in the area. Location extensions allow you to advertise in more relevant searches and display specific location details in your ads.
Benefits of Pay-Per-Click Advertising with Shout Creative
Shout Creative is dedicated to helping your business grow. Our PPC ad services are designed to help your business reach its target audience and boost conversion rates by increasing visibility online. We offer a wide range of advertising options, from pay-per-click ads to social media marketing campaigns and more.
Shout Creative will craft your story, explain your value proposition, and create a connection with your ideal customer. Our digital marketing strategy will build your brand, generate new leads, grow your sales, and increase ROI. From website design and logos to Google management, learn more about how Shout Creative can get the word out about your business.