Why Market Your Product With Video

Growing a business isn’t easy. Getting the word out to potential consumers can feel overwhelming. How do you get your message to the right audience and do it effectively? How do you boost visibility and increase sales while getting the most bang for your buck? With so much vying for our attention these days, from social media and blogging to search engine optimization, there are many different ways to get audiences looking at your products.

Use social media to your advantage. Reach out to other successful businesses or even to communicate with potential customers who might be looking for your products and services.

Write blogs not only on your own page, but on other strategic pages. Answer questions on Quora and Reddit. Or write on LinkedIn’s publishing platform. These all have large audiences, giving you instant and immediate reach.

Maximize your SEO. Pay attention to what’s trending for Google searches in your area.

But no matter what medium you are using to reach consumers, studies show that the most effective way to market your company is by using video. To keep your product on the top of consumers’ minds, consider these statistics:

  • 80 percent of users recall a video ad they viewed in the past 30 days. (Small Biz Trends)
  • 4x as many people would prefer to watch a video about a product rather than read about it.
  • When making a purchase decision, 4 in 5 millennials look for video content as a form of research. (Social Media Today)
  • 70% of millennials are likely to watch a company video when shopping online.

And the results speak for itself:  76% of professional marketers and small business owners are seeing results with video marketing. (Social Media Today)

Trust your marketing to the video experts at Shout Creative. Browse some of our sample work and let’s figure out the best way for you to get your message across.