The Top Benefits of Video Production

Picture this: you’re scrolling through your favorite social media platform, casually sipping your morning coffee, when suddenly, a video catches your eye. It’s colorful, it’s catchy, and before you know it, you’re hooked. That is the magic of video marketing in action. Sure, you may be asking yourself “Is video production just for those big corporations”? Well, we’re here to tell you that it’s definitely not. In fact, all businesses can enjoy the benefits of video production.

While the number of current video viewers is already sky-high, that number is expected to grow to almost 3.1 billion in the next few years. Because of that, it’s pretty likely that at least one of your demographics prefers video content.

Benefits of Video Production for Businesses

If you’ve been online at all in the last few years, you probably know that YouTube and TikTok are taking over the online scene, meaning that video content is more beneficial than ever for reaching new audiences. However, that’s not the only thing video production can do for your business.

One of the most apparent advantages is its ability to promote your products or services. A skillfully crafted video can be a powerful marketing tool, raising awareness of your brand and generating interest in what you bring to the table. With its captivating visual and audio elements, video has the potential to engage your audience and leave a lasting impact on their perception of your business.

On the flip side, video production can also be a great tool for your employees, as much as it is for customers. Some companies invest in video production as a training tool. Videos are perfect for showcasing customer testimonials, new project ideas, safety training, and more. These powerful tools can boost employee morale, encourage creative thinking, and overall better productivity if done correctly.

However, the best thing video production can do for your business is to make it look more professional. First impressions can make or break a business. Having a high-quality and engaging video as your first point of contact can’t be beat nowadays. So, what are the other benefits of video production? We’re glad you asked:

Improve Your Branding

Creating a high-quality video can enhance your brand image and make you appear more professional, especially if you are reaching out to new customers or partners. It’s an easy way to get a surefire good first impression.

Target Audience

When you think about branding, you have to keep your target audience in mind. If you’re trying to sell something to a demographic of 65-year-old men, you wouldn’t brand with trends popular among 20-year-old women, right? With different marketing channels, types of videos, and goals (like engagement, awareness, or conversion), it’s important to focus on a specific audience. This means providing the content that they want in the online places where they spend their time.

In videography terms, this may come down to content, audio, and formatting. For example, one type of customer might prefer short and animated videos that are entertaining, while others might prefer longer and professional-looking live-action videos. It’s all about making videos that relate to your audience and purpose.

Reach New Customers

There are so many opportunities for video ads throughout the internet, allowing you to reach a wider audience than you ever could have imagined pre-internet. It’s a great way to get your name out there, and reach new faces you may not have initially thought of in your main target demographic. 

The Rise of YouTube

When it comes to getting your brand out there with videos, YouTube ads are the way to go. With billions of users tuning in every month, YouTube offers an expansive platform to showcase your brand’s story, products, and services to a diverse audience. YouTube’s targeting options are some of the most advanced on the market. You can pinpoint your ideal customers based on demographics, interests, and browsing behavior, ensuring that your ads reach the right eyes at the right time. Plus, with various ad formats like TrueView, bumper ads, and skippable ads, you have the flexibility to tailor your message to fit any budget or marketing objective.

Increase Sales

We all want to make more money, right? Video production is a great marketing tool to do just that. Using visuals, you can convince potential customers to buy whatever you’re selling. Plus, they’ll pay more attention to a video than a drawn-out description. 

Make Your Website More Engaging

There are dozens of studies across tons of platforms including Etsy, HubSpot, and more that show including a video on your landing page can increase your sales conversions. People want to see your product in action. 

Boost SEO Rankings

Google loves video just as much as we do. Because of that, one of the benefits of video production is getting higher up in those search results. When done correctly and professionally, a solid video can rank higher and attract more people to your page. This leads to heightened website traffic, and hopefully more customers on your website. 

Social Shares and SEO Rankings

It’s all about getting your name out there. 

By incorporating videos into your website or blog, you’re increasing the likelihood of social media shares – it’s like giving your content a little boost in the popularity contest. Plus, search engines are big fans of videos, so having them on your site can give your search rankings a nice little nudge. This means it’s easier for potential customers to stumble upon your business when they’re searching for keywords related to what you offer. It’s like giving your online presence a gentle push in the right direction.

Benefits of Video Production With Shout Creative

The best place to start is by finding a production company that specializes in corporate video projects, you know, like us! At Shout Creative, we know the importance of knowing your target audience when it comes to digital marketing. Our digital marketing strategy will build your brand, generate new leads, grow your sales, and increase ROI. From social media management and videography to Google management, learn more about how Shout Creative can get the word out about your business.