Digital Marketing Myths Debunked
Digital marketing is an ever-changing, ever-growing field. It can be hard to keep up with the latest trends and information. Here are a few digital marketing myths that we’ve debunked to get you started.
MYTH: YOU’LL SEE RESULTS IMMEDIATELY
Good things take time. You must do the research before you invest in any digital marketing company. The biggest mistake that people make is thinking that once they get their marketing tactic up and running, everything else will fall into place. It can take months to start seeing results after your campaign is live. Be prepared to put in some work and be patient as you’ll learn how to maximize your efforts.
The main reason digital marketing is so underestimated in the business world is because of a lack of patience. You have to be willing to persevere through slow starts and hindrances before you can reap the rewards digital marketing has to offer.
MYTH: YOU NEED TO BE ON ALL SOCIAL MEDIA PLATFORMS
Businesses don’t build their digital marketing strategies around the platforms they use. They build them around their target audience. This isn’t always easy because oftentimes you have to know what works for your industry and what doesn’t.
You should start with only a few platforms and work your way up to see how effectively you can reach your target audience on those specific channels. Once you have an idea of which platforms offer the greatest return on investment, you can begin diversifying your efforts by choosing additional platforms that offer opportunities for growth and outreach.
Social media platforms are constantly changing, so it can be challenging to know where to focus your efforts. Instead, focus on what you’re comfortable keeping up with, and what works. Your target audience should guide how you utilize social media.
MYTH: POST AS MUCH AS YOU CAN, NO MATTER HOW BAD
If you’re hoping to jumpstart and grow your business through digital marketing, quantity is not going to be what helps you succeed. Quality content is key for developing a strong brand, getting more views on your videos, and increasing sales. True success in marketing comes from well-thought-out, interesting content that captures the attention of your customers and gets them involved in your brand.
The quality of your work will not only help you to build a loyal customer base, it will improve your overall reputation. You’d be surprised how far one extremely positive Google review can take you.
MYTH: WHO READS CONTENT ANYMORE?
Apparently, people like you do if you’ve made it this far! In addition to video, the internet still relies on written content for a majority of search results, SEO, and more.
Your website copy, blog posts, and newsletters can make the difference between being at the top of a search result, and the bottom of page 5, also known as the abyss.
MYTH: ONLY MAJOR CORPORATIONS NEED MARKETING STRATEGIES
Even small businesses need to lay the groundwork for their digital marketing strategy. In fact, ignoring this element could lead to some major losses for your company. Customers run your business, so attracting them efficiently can do nothing but benefit your company.
You don’t need to be the biggest company to grow your business and reach new customers. Any business, no matter the size, has plenty of options in the digital age. From learning how to run a successful Facebook ad campaign to creating customer loyalty through an email newsletter, there are countless strategies for making sales within a budget.
MYTH: NEGATIVE REVIEWS CAN DESTROY A BUSINESS
One-star reviews are never fun to read. However, it’s bound to happen at least once. People will take one negative experience, and blast it on the internet before they do the same with a positive one. However, that doesn’t mean it has to be outright negative. Instead, what you can do is follow up with the customer and ensure that you provide them with some valuable information that could help make their experience better in the future if they choose your company again.
We can’t emphasize enough how critical it is to respond to negative reviews. Rather than ignore them, take the time to acknowledge them and apologize for any inconvenience caused. This can actually increase your online reputation with potential customers who are on the fence about purchasing from you. This can also be used as a great learning experience for your staff. If your business was in fact in the wrong, take the time to speak to your employees about how they can do better in the future.
DIGITAL MARKETING WITH SHOUT CREATIVE
Not everything is what it seems online. Sometimes experience is a better teacher than anything you can hear on the internet. At Shout Creative, we know that debunking digital marketing myths you hear online can be hard. That’s why we can help! Our digital marketing strategy will build your brand, generate new leads, grow your sales, and increase ROI. From website design and logos to Google management, learn more about how Shout Creative can get the word out about your business.