Adding a video to my Google Business listing

These days selling your product or promoting your business is all about driving traffic to your website, which means being top of the Google search rankings. One way to help search engine optimization (SEO) is to get a Google business listing. And Google is now offering an exciting feature to optimize your listing– video! In addition to still photos, Google…

Does using video increase sales?

With all the statistics out there, one thing is becoming clear – video is no longer a luxury for a business, it’s a necessity. You want to cut through the noise and get people to hear your message loud and clear. Digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 million words. This makes…