Digital Marketing Myths Debunked

Digital marketing is an ever-changing, ever-growing field. It can be hard to keep up with the latest trends and information. Here are a few digital marketing myths that we’ve debunked to get you started. MYTH: YOU’LL SEE RESULTS IMMEDIATELY Good things take time. You must do the research before you invest in any digital marketing company. The biggest mistake that…

The Importance of Knowing Your Target Audience

In the fast-paced realm of digital marketing, where algorithms evolve and trends shift in the blink of an eye, the constant lies in the importance of knowing your target audience. In this digital age, where every like, click, and share matters, understanding the intricacies of your audience can be the key to unlocking unparalleled success in your marketing endeavors. Remember…

3 Benefits of Pay-Per-Click (PPC) Advertising

In the dynamic world of digital marketing, businesses often find themselves at a crossroads, wondering how to make a significant impact without breaking the bank. You may even find yourself turning to Google for potential answers (don’t worry, we’ve all done it). As you search, you’ve most likely noticed that little “Sponsored” above the first few results. While some may…

Social Media Guide for Businesses

Right now, it seems that everyone and their grandmothers can be found on social media. However, that’s not necessarily a bad thing when it comes to your business. There are multiple ways to promote your business online, with social media by far being the most popular. Platforms such as Facebook, TikTok, and even X can help you reach new customers,…

Adding a video to my Google Business listing

These days selling your product or promoting your business is all about driving traffic to your website, which means being top of the Google search rankings. One way to help search engine optimization (SEO) is to get a Google business listing. And Google is now offering an exciting feature to optimize your listing– video! In addition to still photos, Google…

Does using video increase sales?

With all the statistics out there, one thing is becoming clear – video is no longer a luxury for a business, it’s a necessity. You want to cut through the noise and get people to hear your message loud and clear. Digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 million words. This makes…